Price

SALES

Your Price Is Too High!

“ My prospective customer says we were not selected because our price was too high?  What do I do?”  This is a question many companies grapple with. It’s not unusual for potential clients to give price as their reason for not buying from you. So what should you do about it? Ian Altman, a Forbes…

MARKETING | STRATEGY

The 4Ps Are Out, the 4Es Are In

If there has ever been a time for change in marketing, this is it. The significant transformation of customer behavior continues at full speed today. I have written about this topic in the past, and I think it is time to put it at the forefront again. “Today’s consumer has seized control. Audiences have shattered…

MARKETING | SALES

How to Avoid Pricing Pressure

“What do I do when my prospective customer says we were not selected because our price was too high?” This is a question many companies grapple with. It’s very common for potential clients to give price as their reason for not engaging with you. So what should you do about it? Ian Altman, a Forbes…