STRATEGY

Four Questions Worth Answering

Seth Godin writes about the way ideas spread, marketing, quitting, leadership and most of all, changing everything. He is well known and often controversial. One of his blog posts is absolutely on the money about knowing your customers. Some of my clients have been re-thinking who their “right customer” is. This is a simple concept,…

MARKETING | STRATEGY

Are You Ignoring the Signs of Weak Business Strategy?

With our economy improving, your customers should be buying more of what you sell. What, they’re not? Then this is an indicator that you may need to update your strategy – and quickly. Two key warning signs of a weak strategy are flat or declining sales and poor gross margins. In other words, your customers…