marketing

SALES

What is Sales 2.0? (Or Possibly 3.0?)

I have decided to update/repost my blog on Sales 2.0.  Are most businesses engaging with Sales 2.0?  The answer is yes to some degree.  AND, I think further clarity on this topic is needed.  It is not so much the quantity, BUT quality of embracing Sales 2.0 which is the focus as we are moving…

MARKETING | SALES

The Case of the Disappearing Sales Process!!

A major growth challenge for many companies today is the profound transformation in customer behavior. Today’s buyers are enabled by the Internet, empowered by the enormous choice in every market, and possess the ability to compare real-time competitive prices. They have, in essence, taken control of the purchase process. Research from Google and the Corporate…

STRATEGY

Who Is Your Enemy?

I had the pleasure of hearing Fred Catona speak a while back. Don’t know him? He is the founder of Taste of Philadelphia, which achieved national fame through features in the Wall Street Journal and the Neiman Marcus Catalog. Fred went on to found Bulldozer Digital, the first ad agency specializing in Direct Response Radio…

MARKETING | STRATEGY

The 4Ps Are Out, the 4Es Are In

If there has ever been a time for change in marketing, this is it. The significant transformation of customer behavior continues at full speed today. I have written about this topic in the past, and I think it is time to put it at the forefront again. “Today’s consumer has seized control. Audiences have shattered…

SALES

How Much Do You Know About Sales 2.0?

The term Sales 2.0 has come up in network meetings I have attended and in blogs that I read.  What is Sales 2.0?  Is there a Sales 1.0?  If so, what is the difference?  Is one better or more effective than the other? We all have realized that traditional “interruption based” marketing is becoming less-and-less…