Fortune

STRATEGY

5 Ways to Avoid Commoditization in Your Business

A common experience many of my clients are facing today is the fear that they have become commoditized. “Commoditization is defined as the process by which goods that have economic value and are distinguishable in terms of attributes (uniqueness or brand) end up becoming simple commodities in the eyes of the market or consumers. The…

INNOVATION | LEADERSHIP | PEOPLE

The Best Companies To Work For

Fortune’s annual list for 2016 is here. The major themes that emerge from the winners this year are: fairness (in pay), recognition, and gender equality. Google (Alphabet) is #1. Acuity Insurance, The Boston Consulting Group, Wegmans Food Markets, and Quicken Loans round out the top five. Fortune compared the results from this year’s Great Place…

LEADERSHIP

2015 Top Business Leaders and Books

The New Year 2016 is just around the corner! Planning season is in full swing. Successful companies are creating their roadmap for 2016. I have observed over and over again that the difference in our success or failure is not chance, but choice. Whatever the challenge or adversity, it’s not what happens that will determine…

STRATEGY

Five Ways to Avoid Commoditization in Your Business

Decreasing profits and increasing competition characterize commoditization. This is a fact of life in most industries today for many reasons. In the eyes of your buyers, products and services are less and less differentiated. At the same time, we have seen a significant transformation of consumer behavior. They are more informed about the products and…