STRATEGY

The Seven Brand-Building Principles that Separate the Best from the Rest

The Question: BRAND, what does this mean to you??  Is branding important today? Many pundits and reports contend that brand loyalty is diminishing. The Reason: We are experiencing a profound transformation in our customers’ behavior today.  They are empowered by the Internet and assured by the enormous choice in every market segment. They are more…

SALES

How Much Do You Know About Sales 2.0?

The term Sales 2.0 has come up in network meetings I have attended and in blogs that I read.  What is Sales 2.0?  Is there a Sales 1.0?  If so, what is the difference?  Is one better or more effective than the other? We all have realized that traditional “interruption based” marketing is becoming less-and-less…