brand

EXECUTION | STRATEGY

Can Your Company Embrace the 7-70 Rule?

Are you upset because margins are slipping impacting your company’s overall profitability? AND, at the same time you want to grow your business more rapidly and more profitably? Yes – margins are one of the most important Key Performance Indicators (KPIs) for your business. And irrespective of your industry’s average profitability, we believe your company…

STRATEGY

The Seven Brand-Building Principles that Separate the Best from the Rest

The Question: BRAND, what does this mean to you??  Is branding important today? Many pundits and reports contend that brand loyalty is diminishing. The Reason: We are experiencing a profound transformation in our customers’ behavior today.  They are empowered by the Internet and assured by the enormous choice in every market segment. They are more…

MARKETING

7 Keys to Building a Brand

Great branding is not about getting people to think well about you – it is about getting people to think well about themselves. This is a powerful concept, and is the mantra of Bruce Turkel, founder and CEO of Turkel Brands, a full-service, multicultural brand management firm located in Miami, Florida. When people think about your…