STRATEGY

5 Ways to Avoid Commoditization in Your Business

A common experience many of my clients are facing today is the fear that they have become commoditized. “Commoditization is defined as the process by which goods that have economic value and are distinguishable in terms of attributes (uniqueness or brand) end up becoming simple commodities in the eyes of the market or consumers. The…

PERSONAL GROWTH | STRATEGY

How to Make a BIG Decision

We all have a few BIG decisions that we have to get right, setting the course of our company and our life. How do we make them wisely? How do we make a great decision? Simply stated, our success as business leaders equals the sum total of all the decisions we make. New Perspective I…

EXECUTION | STRATEGY

Can Your Company Embrace the 7-70 Rule?

Are you upset because margins are slipping impacting your company’s overall profitability? AND, at the same time you want to grow your business more rapidly and more profitably? Yes – margins are one of the most important Key Performance Indicators (KPIs) for your business. And irrespective of your industry’s average profitability, we believe your company…

STRATEGY

Who Is Your Enemy?

I had the pleasure of hearing Fred Catona speak a while back. Don’t know him? He is the founder of Taste of Philadelphia, which achieved national fame through features in the Wall Street Journal and the Neiman Marcus Catalog. Fred went on to found Bulldozer Digital, the first ad agency specializing in Direct Response Radio…