BUSINESS COACHING

My Mission Is Simple


I want to help successful leaders effect positive, lasting change and generate growth for themselves, their teams, and their companies. I connect the dots. I am focused on providing practical, impactful business coaching. I want your company to be worth more than when I walked in the door.

My leadership experience spans a multi-decade successful international business career. I have transformed this extensive expertise into consulting and coaching Owners and Leadership Teams seeking to improve their business profitability, performance and value.

Business Coaching Q&A:

It’s important to understand what a business coach does. Many leaders confuse executive/business coaches with consultants. Believe me, they’re not the same thing. A consultant will come into your business and work with you regarding a single issue in which they have a level of expertise. That can be very helpful. But that’s not what a business coach is all about.

A business coach examines your whole organization, and “gets under the hood” to see how things run. After considerable observation, a business coach will suggest pragmatic steps to take, provide you tools to make needed changes, and coach you in the implementation of those actions. And the most important point of all? A great coach will hold you accountable for all you have committed to!

If you want to see dramatic changes in the way your business operates, you can’t conduct business as usual. You need to identify meaningful goals and create a strategy for their achievement. That’s exactly what I do. I have the tools and the experience to help you create and achieve specific, realistic goals for you and your company.

Everything I do, every service I offer is focused on assisting you and your team to bring insight and clarity to bear on your most critical issues, opportunities and decisions: removing constraints, increasing leadership effectiveness, setting truly differentiated strategy, reviewing and updating your business model. A brilliant strategy, blockbuster product, or breakthrough technology can put you on the competitive map, but only solid execution can keep you there.

Business coaching can be the single greatest investment you make in your career or business.

YOU are the owner, CEO or leader of an innovative, growth focused, hard working entrepreneurial company wanting faster, better results, and ultimately greater company value. But something keeps getting in the way.

Does This Sound Like You and Your Company?

  • Lack of clarity on company direction
  • Lack of clarity on role definitions of key people
  • You seek better ways to run your business
  • You cannot attract A player talent
  • Your leadership does not execute or work together well
  • Your company is stuck at current levels of performance
  • There is no framework that allows your team members to use their own judgment

If so, you’re not alone. We have all felt this way.

WHY you are here:

-You want growth and freedom. SO …

WHAT IF:

-You had a clear roadmap for your business and proven systems for attracting top talent and team development, so that your leadership team could execute well and you would know your company is on the right track for growth?

When our tools and methodology are successfully implemented, companies attain these four outcomes:

  1. Triple your industry average profitability
  2. Increased valuation of your company relative to competitors
  3. Double your current rate of cash flow
  4. Your employees, customers and shareholders enjoy the climb

It all begins with understanding. Understanding your business and direction. Understanding your process and offerings. Understanding your industry and competition. By immersing myself in your business, I am able to craft customized solutions that fit. That solve. Calibrated to your company.

How My Engagement Process Works

Free 2-hour strategy session. You and your leadership team meet with me for a free 2-hour strategy session. We mutually determine if we can work together to make a significant impact on your company.

Assess your current reality
. Are you meeting your growth objectives and are your key relationships harmonious and healthy? If not, why not?

Determine our fit
. Our interpersonal chemistry, the core values we have in common, and we discuss the value of our expertise and experience.

Explore options
. Recommending a road map of actions and timelines to achieve successful outcomes for your business. We collaborate on costs and determine how recommended services will provide a return on your investment.

Confirm our engagement
. Verifying with your key leaders that your company is a learning organization, open to change and willing to invest time and resources to learn, grow, and be accountable for results.

What to Expect while You Scale Up

Due Diligence. We conduct due diligence to learn about your goals and motivations, your company and the leadership team.

Private Workshop
. An initial Two-Day Private Workshop will be conducted with you and your leadership team. At this initial workshop we will facilitate discussions with the entire team around strategic thinking, execution planning and constructing a one-page plan for the organization.

Quarterly Leadership Rhythm
. 2 Day Learning, Review & Planning Sessions will be held each quarter coinciding with your organization’s fiscal year. These sessions are for the company’s leadership team and will include a review of the past quarter and prioritizing and planning a (successful) next quarter.

Monthly Coaching Calls
. In the months between the quarterly meetings we will have Monthly “Executive Coaching Calls”. The purpose of these sessions is to coach the leader and the team on the implementation of the program, and act as a sounding board for any other challenges or issues that may arise between quarterly sessions.

Checkups/Assessments
. Every six months, the entire leadership team will complete an online assessment to establish the current organizational health, and monitor the progress made over time.

Continual Learning
. Continuous learning is at the heart of everything we do. Leadership teams will commit to quarterly leadership and growth education.

Scaling Up Growth System. Scaling Up focuses on the four major decisions your company must get right: People, Strategy, Execution, and Cash. More than 40,000 firms around the globe have used this system to scale their companies successfully. Running a business is ultimately about freedom. Scaling Up will help you achieve it, no matter how big and complicated your business becomes.

Differentiating Strategy. The OutThinker Principle.  Setting truly differentiated strategies. Markets are elastic. If you’re not growing at least as fast as the market, you’re losing market share and effectively shrinking. We can identify points of friction and misalignment that are holding your company back and work with you to come up with the right plan to reignite growth.

Leadership/Team Development.  Leaders who deliver results consistently over time aren’t perfect human beings. But they have a winning combination of personality traits, thought processes, and know-hows. Most important, they built their leadership know-how. What difference does it make if a leader can rile up the troops if the direction is fundamentally wrong?

Organizational Health.  Organizational health is about making a company function effectively by building a cohesive leadership team, establishing real clarity among those leaders, communicating that clarity to everyone within the organization and putting in place just enough structure to reinforce that clarity going forward.

Business Models.  Your business model can best be described through nine basic building blocks that show the logic of how you intend to make money. The nine blocks cover the four main areas of your business: customers, offer, infrastructure, and financial viability. The business model is your blueprint for a strategy to be implemented.

Personal/Executive Coaching.  Everyone needs a coach. Someone to help smooth out those rough edges or get you through a rough patch. Someone who tells you what you need to hear, not what you want to hear. Bill Gates had Warren Buffet. Steve Jobs had Andy Grove. David has coached, mentored and advised executives and business leaders at every stage in their careers.

Mark Green, a friend and colleague, has written one of the best guides I have seen on “How to Hire a Coach.”  Take several minutes to review his excellent advice to help you make a great decision.  And a summarized version follows. Contact me if you want to discuss this further.  All the best.  David


Hiring a coach isn’t a day-to-day decision for you. In fact, it might be a once in a lifetime decision for you! There are 6 factors that consistently separate the best coaches from the rest. Use them to tip the scales in your favor to find the “right” coach for your business.

1. Pick the person, not the toolkit.
Don’t focus on the tools! Rather, assess your confidence in the coach to actually deliver the outcomes you seek – and trust that they will bring the right tools to make it happen. The rest of this evaluation process will help you do just that.

2. Determine if they practice what they preach.
Here are a handful of questions to help you assess whether a coach practices what she or he preaches: (a) When was the last time you met with your own coach? (b) What kinds of things are you working on with your coach? (c) How are you using the tools / processes you recommend for us in your coaching practice? (d) How much did you spend on your own professional education and development in the past year? (e) What did you spend it on?

3. Find the personal “fit.”
A great coach makes you feel uncomfortable as he or she pushes you and your team to learn, grow, and accelerate change in your business. Be careful not to confuse the appropriate “discomfort” they may cause in you and your team during the selection process with your sense of their “fit.”

How exactly can you assess fit ? There are two ways: (a) Great coaches coach, they don’t “sell” themselves– so you should feel their fit (or not) consistently throughout your selection process; and (b) Ask their client references specific questions to elicit the reality of their personality, methods, and style. One final point: Trust your gut with regard to fit.

4. Probe for relevant training, experience and continuing education.
Due to the absence of any mandated licensing requirements, there is an extremely low barrier to entry for the coaching business. Just about anyone can decide they want to be a coach and – presto! The next day they can legally be engaged by a client, without regard to their training and competence. This is a massive risk multiplier and must be addressed in your selection process. Probe carefully to determine their years of experience as a practitioner and their level of formal training – both as a coach and specific to the tool sets they utilize. Also ask how many hours per year they devote to recurring education and training.

5. Assess prior relevant measurable results.
Prior relevant results are the best predictor of future relevant results. Carefully probe each coach’s experience with clients similar to you and your business to establish relevance before you inquire about their results. Focus on specific factors such as business size / complexity, business model, professional maturity of leadership, and ownership structure to determine relevance.

6. Look for some type of guarantee.
Ask your prospective coach if they offer any form of guarantee and, if not, why not. Although business performance guarantees of results like profitability or growth rate are relatively rare (after all, you are the one running your business, hiring/firing, and calling the shots – not the coach), satisfaction guarantees – often including a “money back” component – are more common. Skin in the game speaks volumes.

Lets Connect!