MARKETING

Brand Leadership. Be Your Best Podcast.

The Question: BRAND, what does this mean to you? We are “social distancing,” talking on screens, using social media, and gaining new social awareness.  Where do you see Branding as it relates to people like you and me play a role and being a benefit today? Today’s Environment: In addition to COVID-19, we have experienced…

CASH FLOW

10 Ways to Increase Your Business Cash Flow

As we continue to deal with COVID-19 and its economic impacts, many businesses are facing cash shortages – yes even with PPP and other government programs.  There are several old sayings: “Cash is King” and “Growth Sucks Cash.”  Today we can add another: cash is the fuel required to sustain your business and keep you in…

LEADERSHIP

7 Sins of Questioning

One of the areas that prevents many of us from achieving the results we are capable of is that we obsess about getting better answers – but spend almost no time on asking better questions.  Being curious about what someone else thinks is the foundation of asking good questions. And there is such a thing as…

STRATEGY

Is Your One-Phrase Strategy Current?

I have written about this topic in the past. And your one phrase strategy is as important as ever in the midst of the economic ramifications of COVID-19. Is your one phrase strategy powerful and leading your efforts to recover, grow or pivot? This is a good focus for you next quarterly planning session. All…

LEADERSHIP

The Infinite Game of Business

Simon Sinek has done it again, challenging us with a different perspective in his insightful book titled The Infinite Game. The point of the infinite game is to look beyond the immediate finite game that can be won (who has the better product or higher sales this quarter) and instead focus on a long-term cause…