Great branding is not about getting people to think well about you – it is about getting people to think well about themselves.
This is a powerful concept, and is the mantra of Bruce Turkel, founder and CEO of Turkel Brands, a full-service, multicultural brand management firm located in Miami, Florida. When people think about your brand does it equate to making them feel better about themselves or their companies?
Here are Turkel’s 7 steps for building a brand.
- All About Them
- Hearts Then Minds
- Make It Simple
- Make It Quick
- Make It Yours
- All Five Senses
- Repeat, Repeat, Repeat
This is a great list to discuss at your next marketing or leadership team meeting. How do you rank your branding to this list? Here is a link for more details for each step.