MARKETING

7 Keys to Building a Brand

Great branding is not about getting people to think well about you – it is about getting people to think well about themselves.

This is a powerful concept, and is the mantra of Bruce Turkel, founder and CEO of Turkel Brands, a full-service, multicultural brand management firm located in Miami, Florida. When people think about your brand does it equate to making them feel better about themselves or their companies?

Here are Turkel’s 7 steps for building a brand.

  1. All About Them
  2. Hearts Then Minds
  3. Make It Simple
  4. Make It Quick
  5. Make It Yours
  6. All Five Senses
  7. Repeat, Repeat, Repeat

This is a great list to discuss at your next marketing or leadership team meeting.  How do you rank your branding to this list?  Here is a link for more details for each step.


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