Marketing guru Seth Godin is a constant source of career and life advice. One of his strengths is illustrating that both are interchangeable. In other words, truths that shape our “real lives” apply to our professional selves, and vice versa.
While reading his blog, I came across a great post on his perspective on our “Hierarchy Of Success.”
Attitude – Approach – Goals – Strategy – Tactics – Execution
Most people spend too much time on execution, without rethinking their strategies and tactics. Tactics tell you what to execute. They’re important, but dwarfed by strategy. Strategy determines which tactics might work.
But what’s the point of a strategy if your goals aren’t clear, or contradict? Which leads to the first two, the two almost never talked about.
Approach determines how you look at your company (or your career). Do you read a lot of books? Ask a lot of questions? Most everyone has a style, and if you pick the wrong one, then all the strategy, tactics and execution in the world won’t work nearly as well.
And by far, the most important of all, the top of the hierarchy is attitude. Why are you doing this at all?
Godin says asking all the right questions from the beginning is crucial. For example, “When will you quit?” and “What sort of decisions do you make when no one is looking?”
Have you checked in to your attitude and approach lately? If the top of the hierarchy is messed up, no amount of brilliant tactics or execution is going to help you at all.
Contact David Paul Carter at 215-208-8053 or firstname.lastname@example.org for help with your attitude and approach.
Seth Godin Blog http://sethgodin.typepad.com/